Make Money With AdSense - Attract the Right People

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By Dolores Monet

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(stock,xchng)

Writing Online for Ad Clicks

A lot of people are writing articles for blogs, websites and article machines with the goal of making money from Adsense clicks and affiliate accounts. These intrepid writers churn out articles hoping to tempt web-crawlers to read their work, then click a Google ad or buy something from Amazon or EBay. But writing can become a habit that leads you away from your ultimate goal.

The new article writer usually focuses their attention on familiar topics, topics that interest them personally about which they already own a wealth of information. Next, they segue into obtaining information on topics that interest them and produce articles featuring their own spin on the subject.

People Who Shop Here Are Not Going to Click Your Ads

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Who Will Click An Ad

We all like to surf the web for information. In today's economy, many of us are searching for ways to save money. Think about it. someone who is looking to save money, to cut down on spending, is not going to click Google ads that depend on people who want to spend money. If your article suggests that people who love to read can save money by going to the library, those same people will not be buying books from your Amazon account.

Likewise, if you suggest that they go to the town dump in search of home goods, if you promote trash picking or dumpster diving, your readers are not going to be clicking ads that sell anything. You can't make money by attracting cheapskates, freegans, and freeloaders to articles you write about not spending money.

Target Your Audience

The writing bug can lead you down fascinating paths. But think about which path you choose.

History, for example, is a popular subject. History buffs buy books. They scan EBay for things like a tie once owned by Mark Twain or one of Eleanor Roosevelt's old teacups.

Gardeners buy gardening tools, gloves, books, seeds and mail order plants. But if you write an article on how to build a garden for free - you aren't going to attract the big spenders.

Cooks purchase cook books, specialized ingredients, pots, pans, utensils and obscure kitchen gadgetry. A lot of this stuff is available on line. but if you suggest that your readers mooch equipment off elderly relatives who now depend on Meals on Wheels, or hit boxes set in front of people's houses on trash day - once again, common sense tells you that those bums aren't going to help you earn revenue.

the New Dolores Monet

Now, you might check out my articles and say 'wait a minute, Dolores, plenty of your articles appeal to cheapskates and thrift-store freaks. So who are you to tell me how to earn money?'

I'm telling you what not to do because this is what I have been doing and now realize that, while entertaining myself, and hopefully others, maybe providing some useful information or warm fuzzies, maybe getting somebody riled up over a controversial topic - I am not making any money!

Okay, so you write those fascinating but obscure articles. It's great practice. I mean, you need to learn how to write in a manner that appeals to readers. You have to get yourself up to snuff by writing what you know. You learn to research a topic, and glean appropriate information from many sources. You learn where to look for information and how to think of interesting topics. It's a good learning process. Teaching yourself to write articles is great for your brain. Language development and the ability to articulate with the written word develops synapses in your brain and will allow you to function better int he world at large.

Okay, Dolores, so you've spent a lot of time whining about lousy bake sales and bitching abut the threat of giant corporate machines. It's time to move on.

People Buy Stuff

Research what people are buying,not what they avoid buying.

People are spending money and buying products online every day! You need to find out what they are buying and research those subjects. Write up product reviews - investigate several products that have a broad appeal and point out the advantages and disadvantages of each one. You don't have to hawk a particular product because we all look for different qualities and variables in what we buy.

Health, for instance, is a popular topic. Lots of folks are looking for health related products - over the counter medications, natural remedies and the like. It may seem purient to prey on the sick but not every health concern is tragic - you don't have to sell swamp water that pretends to cure cancer.

Home goods, hardware, kitchen equipment, shoes, pet supllies, boooks, stationary, ointments, vitamins, arts and crafts supplies - the list is endless. Write articles that help people decide on which product is most useful to them. there is sometimes too much information out there. If you condense some of this stuff into simple articles you are actually helping people.

Not Just a Shill

You can make money from AdSense and affiliates and still stick to your favorite topics. Just look at those topics and the titles of your articles and put a commercial spin on them. On Hubpages, of course, you can't be totally commercial but you can attract consumers while providing some really useful information.

Think up topics and come up with a title that will guide your research. I'll show you the original title for an article that will not tempt people to click on ads. Then I'll show you the exact same topic given a spin for folks who are interested in buying something related to that particular field of interest. Just send me $29.99 - only kidding. Read on.

CHA - CHING !

Breast Feeding is Free - If a Monkey Can Do It So Can You

or

Breast Feeding - the Best Breast Pump for You

The first title will wind up on page 35,467 on Google and attract women who don't want to spend money. The second article is presented to people who want to breastfeed but are looking to purchase a breast pump.

Mooching Antiques and Valuable Collectibles From Elderly Relatives. You can take that same topic but make it more like Buying Antiques and Collectibles Online, then offer some antiques and collectibles on your EBay capsule.

Instead of the Free Flower Garden (one I wrote for freeloaders like me), switch your appeal away from plant thieves to people who are interested in purchasing garden products online.

It's all starting to make sense. Just remember - you can't make money from freeloaders.

Comments

Hawkesdream profile image

Hawkesdream Level 2 Commenter 3 years ago

Well put together with plenty of information and food for thought ,Dolores. Must visit your other hubs on this subject.

Dolores Monet profile image

Dolores Monet Hub Author 3 years ago

Hawkesdream, I don't have any other hubs on this subject, all my hubs are aoubt things like I said not to do - free flower garden, saving money, ideas for moochers etc.

cindyvine profile image

cindyvine Level 2 Commenter 3 years ago

Great hub, Dolores. I must admit though, I don't even have Adsense and am not interested in people clicking on ads. I only have one Amazon item on my hubpages and that is the book I wrote, but I don't think people click on that. I guess it's as you say, if your hub is well-written and provides free reading and has good entertainment value, then why will people spend money to buy a book?

Dolores Monet profile image

Dolores Monet Hub Author 3 years ago

gee, maybe i said it wrong, i meant one shouldn't appeal to cheapskates (such as myself) if you want to make money...so you wrote a book?

DarleneMarie profile image

DarleneMarie 3 years ago

LOL, you are right!  Writing about saving money does not bring in much money.  However, I like saving money and helping others so I will continue to write about it since that is what I enjoy doing.

Dolores Monet profile image

Dolores Monet Hub Author 3 years ago

darlenemarie - i guess we can't change who we are, i'm saying that i'm going to do all this stuff but probably will not

cindyvine profile image

cindyvine Level 2 Commenter 3 years ago

It's really good advice though, and what I tell my Grade 4's every writing period or when they're working on a summative assessment task, be aware of your target audience

LondonGirl profile image

LondonGirl 3 years ago

interesting hub, and I dare say you are entirely right!

Dolores Monet profile image

Dolores Monet Hub Author 3 years ago

thank you, cindy, i wish i had paid attention in the 4th grade.

thank you, london girl

cindyvine profile image

cindyvine Level 2 Commenter 3 years ago

lol It's just we do a unit of inquiry on persuasion and the target audience features largely in that. It's good when the kidlets apply the knowledge to the rest of their work and it made me think about who my target audience is. It means that you aim your writing at a particular type of person and makes you more versatile. Serious stuff for more seriously-minded people and fun stuff or coarse bawdy humor to those who'll appreciate it. The trick is not to confuse the two, I guess.

Iphigenia 3 years ago

Good advice - I'm looking for any advice that will help increase my adsense fomr about 7 dollars a month to a few more ..........

Hawkesdream profile image

Hawkesdream Level 2 Commenter 3 years ago

Couldn't you see your way free to write some more , they would be much appreciated, you just have the knack for explaining without all the techie jargon.

Dolores Monet profile image

Dolores Monet Hub Author 3 years ago

cindy, it sounds like you are a good teacher, kids really need to be tought how to write... our schools went through a thing called the Whole Language Approach where they severly neglected the mechanics of reading and writing and ruined a lot of kids in the language department...giving them the proper tools will impact them for the rest of thier lives

Dolores Monet profile image

Dolores Monet Hub Author 3 years ago

gee whiz, thanks, hawksdream, i was worried that this would somehow be flagged as being too idiotic (do they flag nincompoops?) i hope your suggestion does not create a monster of misinformation

Dolores Monet profile image

Dolores Monet Hub Author 3 years ago

iphegenia, $7.00 dollars! hmmm, how much does that figure you make an hour...no don't ask, don't tell

Tatjana-Mihaela profile image

Tatjana-Mihaela 3 years ago

Well Dolores, I enjoyed your Hub so much, and 10 thumbs up for your new approach. If we are online, we need to earn money. Besides the fun and enjoyment we have here, money makes us feel worthy!

Since I have changed approach, I started to earn, by getting the clients through my Hubs.

If I do my job for money, I can guarantee the quality, and everybody is happy. If I volunteer, I feel like I am stealing from myself, and usually is not appreciated.

My suggestion: use free advertising for your Hubs, it helped me.

Thanks for making me laugh with free- breast-feeding title he, he, he.

Thumbs up.

Sally's Trove profile image

Sally's Trove 3 years ago

I laughed my way through this Hub from beginning to end. Love your sense of humor and your excellent advice. It is all about appealing to a well-defined audience (who has money to spend) if you want those sales, isn't it? Hmmmm, although there might be some sales worth in advertising protective gear on one of the dumpster-diving Hubs. LOL. Thumbs up.

Dolores Monet profile image

Dolores Monet Hub Author 3 years ago

tatjana, i enjoy your hubs very much...maybe i will take my own advice!

gjcody profile image

gjcody 2 years ago

Dolores ..I find this article very true.  We are all writing like crazy and probably making 1 cent an hour if we were to really calculate it all out. 

Thanks for sharing ...my best to your success!

Dolores Monet profile image

Dolores Monet Hub Author 2 years ago

Thank you for commenting, gjcody. Good luck to you as well. I only wish I could take my own advise.

Debby Bruck profile image

Debby Bruck Level 7 Commenter 2 years ago

Dear Dolores ~ I'm glad you found me on Hubpages. I love your writing style and what you have to say. You make me smile and laugh. Yes, I've been writing but only to educate, empower people and get awareness about the healing energy of homeopathy. I'm also looking for ways to get a return on my HOURS of time spent in front of the computer.

Have you checked out my recent Hub?

http://budurl.com/MonkeyJar1

Maybe we can start something together?

love, Debby, CHOM

Dolores Monet profile image

Dolores Monet Hub Author 2 years ago

Hi Debby, thank you so much. I enjoy your hubs as well. I read your hub on the Monkey Jar and will look into it, though I spend too much time on the computor as it is.

mrgonzalesleo profile image

mrgonzalesleo 2 years ago

thanks for the advice, its really informative.

Dolores Monet profile image

Dolores Monet Hub Author 2 years ago

Thanks for stopping by the hub, Leo, I' glad that you enjoyed it.

Deborah-Lynn profile image

Deborah-Lynn 2 years ago

Delores, Hi! I have a question for you, I am new to this and cannot find the final step anywhere, I go to Amazon for example, find an ad I want to include in my Hub, I highlight it and copy it...then go back to my article to insert it, but where do I insert the code? I don't know where the codes are in my hubpages? Help???

Dolores Monet profile image

Dolores Monet Hub Author 2 years ago

Deborah, boy you are barking up the wrong tree. I am a complete idiot with most computor stuff that's why I'm here, it's so simple. In the capsule section of your hub (that you can see when you are in edit mode) along with text, photo, etc. you'll see a capsule for Amazon. Just click that button and the capsule will pop up at the bottom of your hub. You can just type in key words and appropriate products will pop up.

As far as copying it from the Amazon site, I have not idea. You need to go into the forum or type your question in the subject box. Someone will have the answer.

2patricias profile image

2patricias Level 5 Commenter 2 years ago

Good advice, delivered with a sense of humour. Our Hub which gets the most hits has the words 'pretty feet' in the title. The Hub is about how to give yourself a pedicure - we had fallen into the trap of telling people how to get something for nothing. But it gets worse: the title attracts people who are really interesting in feet in a way that we don't understand. None of them EVER clicks on a single google ad. So our 'most viewed' Hub makes NO money.

Well, we live and hopefully we learn.

Dolores Monet profile image

Dolores Monet Hub Author 2 years ago

2patricias, that story is so funny! I think I read about this in one of your hubs and think of it often when I am thinking about creating a hub. Well, you might not make money off it, but at least it's popular. But I can see that you did not wish to be popular with... how should I say...weirdos?

Granny's House profile image

Granny's House 2 years ago

Great info. Well I won't have time to be on the internet. Its planting time. I love the garden and I am in it when ever I can,but I will bookmark. I can use all the help I can find. Thank you for the tips

Dolores Monet profile image

Dolores Monet Hub Author 2 years ago

Granny - I know how you feel. Soon as the weather warms, I am outside. Fortunately, for my Hub career, it's raining today! Thanks for the comment!

RachelSmile profile image

RachelSmile 20 months ago

Are you a professional writer?:-)very good hub,very useful.thanks

D.Virtual.Doctor profile image

D.Virtual.Doctor 20 months ago

wow! This is awesome, beautiful and useful all at the same time. Thanks for the info, it is very obvious, you are a professional keep it up and please continue to teach us so that we learn from you

Dolores Monet profile image

Dolores Monet Hub Author 20 months ago

Virtual - if only I would listen to my own advise! haha! Thank you!

Lisa HW profile image

Lisa HW Level 6 Commenter 18 months ago

I appreciated this ideas presented here. Needless to say (and yet I'm saying it, apparently), these are useful ideas for writers. :)

Dolores Monet profile image

Dolores Monet Hub Author 18 months ago

Lisa - I read hubs and think, well I just beet this one is getting lots of traffic, so smart and interesting. Then I write up something about a topic that I can't really find on the internet and wonder why it doesn't get any traffic. I work for days, researching and putting the idea together in a cohesive form. Then think, oh wait, nobody cares! Oh well.....Thank you!

ugagirl66 profile image

ugagirl66 Level 1 Commenter 17 months ago

I have read your hubs and really appreciated the content. I am just starting out myself and I think I am finally getting a better idea of what I need to do to increase my followers, hopefully gain more awards and maybe finally get approved for adsense and google. Thank you for the information in your hub. It's very helpful to newbees like me.

Sally's Trove profile image

Sally's Trove 17 months ago

One of the things I love about HP is going back through the Hubs of writers I enjoy and finding useful, timeless words and ideas that are just as appropriate today as when they were written, say almost two years ago in this case, Dolores!

This is truly one of those "evergreen" Hubs. For as long as there are sales and marketing endeavors on this earth (I imagine these endeavors are as old as the hills and will survive the demise of some hills), your advice is so sound: Writing in this kind of venue for freeloaders while expecting to earn from ads and product sales doesn't put much cash in the pocket.

Rated up and useful!

Dolores Monet profile image

Dolores Monet Hub Author 17 months ago

uga - well thank you so much and good luck to you on HP. Remember that earning goes up with time. Keep working and have patience!

Sally - would that I follow my own advise. I have written hubs on topics that I can not find information on online and do a ton of research. Then I think that if the information is not online, it's because nobody cares! haha! Thank you!

mecheshier profile image

mecheshier 16 months ago

What a fabulous article as well as very informational. You have some great insight and suggestions. I would love to see the difference in $ stats once you targeted your articles to "buyers" as opposed to writing about "How to save money".

Thank you so much for such an inspirational piece.

Dolores Monet profile image

Dolores Monet Hub Author 16 months ago

mecheshier - ha! I do not always follow my own advise. We must remember to draw traffic by creating links as well. And I still don't target my hubs for buyers. I am just saying that in order to really make money one should. I rarely follow my own advise. Thanks!

Peter Owen profile image

Peter Owen 15 months ago

I have the same problem. I still haven't developed the knack of thinking money when I cam writing articles, only after.

Dolores Monet profile image

Dolores Monet Hub Author 15 months ago

Peter - well I sure wasn't thinking about money when I decided that maybe, just maybe, Emily Bronte had Asperger's syndrome. I looked for information all over to back up my idea and found nothing. So I did a ton of research and put together my own article. Of course, no one is looking for that particular information. So....

Thanks!

vocalcoach profile image

vocalcoach Level 7 Commenter 14 months ago

Wow - Dolores, a magnificent hub on Adsense! It seems that I need daily "pushing" in this direction. I complain because I do not see any money coming in, then I read an informative hub like yours and say "Ah-ha!" So, thank you my friend - very very good. Rated up.

Dolores Monet profile image

Dolores Monet Hub Author 14 months ago

Hi, vocalcoach. I wrote this one some time ago and really have not followed my own advise, haha. And with the new algo - well who knows what will rise to the top in attracting traffic. Nobody knows any more, just have to keep plugging away and hope for the best. Thank you!

MarloByDesign profile image

MarloByDesign Level 4 Commenter 9 months ago

Dolores, I agree "The new article writer usually focuses their attention on familiar topics, topics that interest them personally about which they already own a wealth of information." - that is what drew me to HubPages in the first place..being able to write Hubs based on the knowledge I have to share with others (i.e. being frugal and saving money). Thanks for writing this Hub.

Dolores Monet profile image

Dolores Monet Hub Author 9 months ago

Marlo - me too! After 2 years, I still have trouble taking my own advise.

vespawoolf profile image

vespawoolf Level 6 Commenter 2 weeks ago

You make a great point here. If we only write to attract bargain hunters, we aren't going to make any money on Google ads! Thank you for your insight.

Dolores Monet profile image

Dolores Monet Hub Author 2 weeks ago

vespawoolf - thank you! This one is not real popular, but I had fun writing it.

Sherry Hewins profile image

Sherry Hewins Level 6 Commenter 2 weeks ago

So that's what I've been doing wrong! Thanks for the head's up Dolores. Maybe it's not too late to change my strategy. Very entertaining hub, and also very useful.

Dolores Monet profile image

Dolores Monet Hub Author 2 weeks ago

Sherry - haha, I had fun doing this one. Right now, I earn more with the HP ad program. But the basic idea still fits! Thanks!

Sherry Hewins profile image

Sherry Hewins Level 6 Commenter 2 weeks ago

I absolutely earn more with HP than adsense.

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